#SharingHope
A digital campaign calling on viewers to share art
as inspiration to fight inequality worldwide.
DECEMBER 30 – 31 | PROJECT CREATIVE BRIEF
“A good time to be remembering that humanity has faced dark days before and has persevered. We’ll be asking people to share on social media something which has meaning for them, which sustains and strengthens. a poem, a piece of music, quotes, teachings. The art which is the best of humanity and has been our guiding light. “art is the highest form of hope””
Current envorinment and art landscape.
Creative phrasing and mapping
INITAL PAINTING TESTS
TEST CONCEPTS AND EXPLORATION
Share Hope - GIF Type - Motion Test - 1
Round 2 | Creative Exploration
JANUARY 2
Alternate Horizon Sunrise Background
Round 3 | Creative Exploration
JANUARY 3 - 4
Flying Birds concept exploration
Morning birds and the construction of the World Trade Center, January 17, 2013
"BIRDS OF HOPE" CONCEPT EXPLORATION
Single frame animation sequence
Animated Bird process sketch
Finalized 'Birds of Hope' Sequence
Static graphic version
Finalized Concepts
#SHARING HOPE PROJECT WRAP-UP
Round 4 | 'Cityscape Sunrise'
JANUARY 5 - 6
Individual Scene Elements, Sunrise, Cityscape and Grounding Color Plates
MOTION COMPOSITE TESTS
Original Painted City - Option 2
Round 5 | Creative Development for Final
JANUARY 7
Option A : #SharingHope - No Sky
Alternate static verision
Additional Support Art : #SharingHope + Minimal Sunrise
Social Activation
JANUARY 17 - 20TH RELEASE