Central Casting has been the recognized leader in casting for background actors since its inception in 1925. Over the years there have been many changes in the entertainment industry, but Central Casting has always remained at the forefront of background casting. By 2008, Entertainment Partners reached out to better establish Central Casting's identity. The identity hearkened back to their heritage in the Hollywood scene. The result was a clean a modern take on classic 1930 show business typography.

In 2008 Soledad O'Brien launched 'Black in America' with CNN to feature various issues regarding African-Americans, including panel discussions facing the black community. Along with the launch of her production group Starfish Media, Soledad evolved the series into tour, traveling to college campus across the United States. The Black in America 2015 tour gathers academics, experts, and students all races to discuss their personal stories of how policing impacts their lives. I was contacted direct by Richard Paris, COO of Starfish Media to develop the tour's branding program and identity. Together we created a package of marks to promote and activate Soledad's vision for the Black in America Tour.

Hundreds of thousands of our veterans, home from the wars in Iraq and Afghanistan, have returned suffering from Posttraumatic Stress Disorder. Far too often they come home and find their spouses and children suffering as well. Welcome Back Veterans was created to inspire Americans to reach out and help our returning veterans and their families. Along with Major League Baseball we created primary identity for this charitable initiative.